Monday, 15 December 2008

Foundation Portfolio-Main Task

The Foundation Portfolio-Main Task involves me designing and and producing a front cover of a new music magazine, mock up of the contents page and double page spread. Since this is the beginning of a new task, i am going to look over the acronym-LIIAR, to help me see how the key concepts of the media can be used to design and produce a music magazine.

Language- The language i am going to use on my Front cover will be bold and Strong to catch peoples eyes. The text colour would depend on what genre of music that certain music magazine deals with, for example "Kerrang!" would use colours such as red, black, yellow and grey, where as Smash hits will use colours which are bright and more easy going.

Ideology- My music magazine purpose would be to inform the readers of any new and upcoming bands that they might like to listen to, to inform them about the news of bands (break-ups, new records, accidents, and general information about them) and dates for gigs or concerts. I would do this by including articles about the bands. And i would be promoting promoting the genre of music i choose.

Institution- The institution is the magazine publisher, they are many different publishing companies. I have decided to research a few of the main companies.

IPC Media is a the leading publisher in the UK, as a company they offer a large variation of magazines aimed at different audiences. Theses magazines which will help me with this task would be the music magazines, like NME. NME is a weekly British music magazine, which includes all the latest news in the music industry, updates on band tours and release dates for albums and interview with other bands.

EMAP is the publisher of Sneak, Smash Hits, Kerrang!, Mixmag, Q, Mojo, so they cover a wide variety of music genres for different tastes and age groups. Mojo magazine is aimed at the older generation, Where as Kerrang is aimmed at the younger generation, Kerrang is also the best selling rock magazine around the world.

Future is a trusted editorial service, magazines are just one of the many media types they produce which entertain and inform. The company publish up to 4 million magazines each month, they also export their magazines to 90 other countries around the world, Making them UK's biggest exporter.

Audience- Like most Music Magazines, the aimed audience will be teenagers to young adults, But it would also be for people of any age who is interested in the Genres of music included in the Magazine. But the main intended audience( teenagers and young adults) would be Regular Buyers of the magazine.

Representation- Certain social groups would be more interested in the music magazine i plan on producing, so they would be more likely to buy it. The main and easiest way to Represent different Social groups in a magazine, is by using still photographs. By Using Photographs to show a band, during a concert, during an interview or in a deliberate pose, will show and Represent the band to the Audience. Certain Magazines have a deliberate look to their magazines, For example, Kerrang's layout is quite hectic and chaotic and every things just been placed anywhere, this could be done to represent and portray how the genre of music sounds, and how the fans of the music dress. Where as, NME's layout looks like its been carefully layed out.